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Beauty has an address ~ Oman

Ministry of tourism international representives to brief Oman tourism trade

Sep 11, 2012

Muscat:The heads of the Ministry of Tourism’s international offices will be meeting in Muscat from 8 to 11 September 2012. The three day meeting brings together the heads and key staff from the Ministry’s representative offices in the GCC, United Kingdom, Germany, France, Italy, The Netherlands, Belgium, Scandinavia, The Russia Federation, India and Australia. The meeting translates and reflects the Ministry’s policies and strategies in reanimating Oman’s tourism resources and enlarging key local attractions to insure sustained progress within domestic and international marketplace.

Her Excellency Maitha Al Marhourqi, Undersecretary of the Ministry of Tourism said “the meeting is a valuable opportunity to review the effectiveness of our activities over the past year, develop programs and campaigns that increase our market share of business, and to brief Oman’s travel trade on trends and initiatives”.

The travel and tourism industry briefing is set for 10 September at the Al Bustan Ritz Carlton Palace Hotel. As attendance is limited to 150, licensed travel and trade businesses wishing to attend are requested to register by contacting the Ministry on telephone 24588861. Attendance is being limited to two per company.

Her Excellency said “the briefing is an industry development opportunity for our Oman companies to meet and learn from our market specialists. Companies can then sharpen their business plans and consider joining trade and consumer trade shows managed by the Ministry. Another key objective is to ensure that our respective marketing efforts are coordinated and boost Oman’s brand positioning” she continued.

International Air Transport Association figures for the year ending June 2012 show that international arrivals from Oman’s key tourism source markets grew at an average of 6%, over 2011, with markets recently connected by Oman Air showing most growth (Switzerland +74%,  Italy +36%).

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