Stunningly situated at the southern tip of the Arabian Peninsula, this erstwhile
seafaring country long ago discovered trade routes to the Far East and Africa.
Persians, Indians, Arabians and Portuguese all landed here. It is said that
Omanis even clued Portuguese explorer Vasco da Gama into the routes, a tip that
eventually led to his voyage to the New World. Today, Oman is taking advantage
of its plum location and turning to trade and tourism. But unlike its splashier
neighbors who are growing at lightning speed, the Sultanate of Oman is being
more deliberate in finding the right balance between the ancient and the
new.
About the size of Nevada, Oman became independent in the 17th century, when
the Portuguese departed. Modern Oman, however, began in 1970 when Sultan Qaboos
bin Said overthrew his father as ruler. At the time the country had four miles
of paved roads, and outsiders were hardly welcome. Since then, oil revenues have
led to a new infrastructure that includes roads, electricity and water in even
the most remote villages. Qaboos’ reign has been characterized by political
stability and the slow transformation of Oman into an emerging, world-class
economy that depends increasingly upon diversification. Yet, as Oman grows, it
takes steps to protect the invaluable environment.Buildings can be no higher
than nine stories, for instance, and they mostly adhere to traditional Islamic
architectural style, which serves as a constant reminder that you are in Oman
and nowhere else.
Much of Oman’s diversification is driven by a dwindling oil supply, which
probably won’t last more than two decades. First discovered in the 1960s, oil
was never as plentiful here as in its Gulf neighbors’ sands. New technology is
being used to reach previously inaccessible reserves. The recent discovery of
natural gas represents another major source of potential revenue. Mining, once
an important industry, was ignored after oil was discovered but is now being
revived. Construction and service industries also are growing due to substantial
real estate and tourism investments, and the 2006 U.S.-Oman Free Trade Agreement
is paving the way for more Western investment. U.S. exports include machinery,
motor vehicles and plastics. Imports are mostly minerals, iron and steel, pearls
and precious stones. Still, petroleum refining and natural gas account for the
major income in Oman, with supplementation from chemicals, mineral products and
food processing.
With 600 miles of coastline, Oman can capitalize on trade and tourism as it
moves away from oil and develops major industrial and transportation ports. At
the southern tip of the country, Salalah is becoming a major container port and
industrial zone; with its natural deep water, it is the only port between Europe
and Singapore capable of handling the largest container ships. A free zone
enables investors to obtain licenses, visas and other tax advantages. In the
north, a new port and industrial zone is taking shape at Sohar, which is closer
to Dubai than Oman’s capital, Muscat.
An opening economy is luring foreign investors with such incentives as a
corporate income tax that ranks among the lowest in the region, privatization
programs and improved telecommunications. Oman’s Foreign Capital Investment Law
allows 70 percent foreign investment in local industries and 100 percent
ownership for projects of importance to the government. Foreigners are allowed
to buy real estate outright rather than through long-term leases, albeit in
designated areas. My guide, Mohammad, assured me that Oman is safe for business
and pleasure, noting that terrorists would find it difficult to take root since
the poor are buoyed up by the government.
Oman’s gorgeous, unspoiled beaches remain a largely untapped gold mine for
tourism, which grew by 16 percent in 2006 with an emphasis on luxury travel.
Oman’s largest and most luxurious getaway, the Shangri- La’s Barr Al Jissah
Resort and Spa, opened in 2006 and is p utting Oman on the map as the next
must-visit country.
Several other major hotel projects are under development. Most noteworthy is
The Wave, an $820 million luxury residential and hotel complex scheduled to open
in 2010 on prime beachfront overlooking the Gulf of Oman and conveniently
located near the country’s international airport. In addition to containing four
hotels, one of which will be managed by Fairmont Hotels and Resorts, the
mega-facility will feature a marina and a world-class Greg Norman golf course —
the country’s first real golf facility.
Another significant investment, Blue City in Al Sawadi, is about 90 miles
north of Muscat. When completed, this $15 billion property will be the largest
mixed residential and tourism development in the Gulf region, literally a new
city that will include 16 hotels and a population of 250,000. Dubai
International Properties is expected to invest more than $800 million for yet
another tourist and residential development at Yiti, on the coast south of
Muscat. This development will include three hotels, villas, a golf course and
canals leading to the nearby mountains. In the north, the Six Senses Hideaway
Zighy Bay is the first upscale resort set among the mountains and fjords of the
Musandam Penninsula. Predictably, cruise ships are discovering Oman as well. The
luxury cruise line Silver Seas is anchoring at three ports to take advantage of
the stunning coastal scenery and exotic culture, with stops at Salalah, Khasab
and Muscat.
Despite these massive developments, some of which remain in the early stages,
Oman is carefully cultivating a reputation for selective, high-end tourism
rather than package tours. Even with its developing ports, industrial areas and
tourist opportunities, Oman is avoiding development that mirrors its booming
neighbor, Dubai. (Oman’s gross domestic product is growing about 6 percent
annually.) Looking ahead, investments in tourism and construction, along with a
burgeoning real estate market, should fuel the economy and create jobs for
Omanis — including women, who are allowed to drive, work if they choose and even
serve in government. Oman is spending more than $3 billion to expand its
international airport in Muscat and will soon have three new domestic airports.
And in a public relations coup, the Sultanate was named one of the world’s top
20 economically free countries — though Omanis still have the “right of the
soil,” legal land rights over foreigners.