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Apr 19, 2017

Ministry of Tourism to participate at Arabian Travel Market (ATM) in Dubai

The Ministry of Tourism will represent the Sultanate, and participate in the Arabi-an Travel Market (ATM) in Dubai, from 24th to 27th April, 2017. Oman’s delega-tion will be led by H.E. Maitha Saif Al Mahrouqi, the Undersecretary of the Minis-try of Tourism.
The Sultanate participates in the ATM annually, as it is considered as the largest international gathering specialized in tourism in the Middle East and North Africa (MENA). Major contributors and decision-makers in tourism-related activities par-ticipate in the ATM; namely - airlines, hotels, shipping companies, conference cen-ters, hotels, resorts, tour organizers, senior executives in the tourism sector and travel agencies.
The ATM provides a crucial platform for participants from government agencies and private companies to present their products, services, and the new tourism projects to the right target audience. The target audience also become oriented with the latest developments which take place in the Arab and international tour-ism industry as the exhibition serves as the perfect opportunity to meet and net-work with other interested parties, as well as attend workshops, seminars and other events that are organized on the sidelines of the ATM.
Through its participation in this international exhibition - The Ministry of Tourism seeks to introduce the sector’s latest developments and the most recently launched services, projects and facilities of the tourism industry in the Sultanate. It also aims to promote Omani tourism - its originality, the pristine environment and terrain diversification and the sultanate’s unique cultural heritage, which provides multiple types of tourism in Oman.
The Ministry’s participation will highlight future tourism plans and projects which are expected to be launched soon, and those that will add a value to the sector by attracting a large number of tourists. A special focus will be given to promote tourism in summer - Khareef (autumn) Festival in Salalah; and other most promi-nent offers that visitors can avail of from various tourism establishments and ho-tels.
The Arabian Travel Market is a leading international event for tourism in the Mid-dle East. Celebrating its twenty-two years since being launched, the forum marks important aspects in tourism. Participants in this annual business fair from the tourism sector exhibit more than 2,800 products and destinations from around the world. The ATM will be held for 4 days at Dubai International Convention Cen-tre. It will host more than 39,000 visitors who are interested in tourism sector like - specialists and professionals from travel industry, government’s officials and in-ternational media representatives in order to communicate and discover the lat-est trends in the sector.
28 companies and tourism establishments under the Ministry’s name will partici-pate in this year’s ATM. The Ministry is always keen to cooperate with partners within the tourism sector to integrate efforts toward promoting Omani tourism products and institutions working within the industry; and achieves this by partic-ipating in various international forums, which provide an opportunity for institu-tions to identify their services and display their promotional programs to the au-dience and stakeholders.
Representatives from Travel Point LLC, Grand Hyatt Muscat Hotel, Experience Oman, Ehab Travel Agency, InterContinental Muscat Hotel, Coral Muscat Hotel & Apartments, Millennium Hotels and Resorts, Mezoon Travel LLC, The Chedi Mus-cat Hotel, Al Bustan Palace, A Ritz-Carlton Hotel, Ajwan Hotel Apartments, Magic Arabia, Kempinski Hotel Muscat, Carlson Rezidor Hotel Group, Oman Airports Management Company (SAOC), Mirbat Marriott Resort, Anantara Al Jabal Al Akhdar Resort, Royal Opera House Muscat, Accor Hotels Group, Bahwan Travel Agencies LLC, Six Senses Hideaway Zighy Bay, Atana Hotels, Arab Explorers, Ramada Muscat Hotel, Crowne Plaza Duqm, Al Nahda Resort & Spa, Elite Holidays Travel & tourism, Shangri-La's Barr Al Jissah Resort & Spa, and Khimji House of Travel, will participate in the ATM Forum.
This year, the Arabian Travel Market (ATM) will include a number of events for travel and tourism’s professionals, and will also witness the participation of ex-perts and leading personalities in the tourism sector, who will discuss and review various key issues related to tourism over the four days of the forum.