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Dec 5,2018

Oman Forum for ICCA Experts Reviews MICE Tourism in the Sultanate

 

The second version of Oman Forum for the Experts of the International Congress and Convention Association (ICCA), which started at Oman Convention and Exhibition Center, reviewed the development of incentives and conferences tourism in general in the Sultanate and meetings industry in particular.

  The forum, organized by the Ministry of Tourism represented by the Oman Conference Office in cooperation with Oman Convention and Exhibition Center and ICCA aimed at promoting and marketing the tourism potentials of the Sultanate among the specialized international meetings, incentives, conferences and exhibitions (MICE) organizations.

Khalid bin Waleed al- Zadjali, Director of Oman Conference Office at the Ministry of Tourism said that the conference aimed at benefiting from ICCA members and raising awareness of Oman Conference Office and its efforts to promote business tourism in the Sultanate.

 On his part, Trevor McCartney, General Manager of Oman Convention and Exhibition Center expressed his joy to host this vital forum which is in line with the Sultanate's vision to become a destination for MICE tourism.  He pointed out that the main pillar for this vision was to set up Oman Convention and Exhibition Center, which is an international edifice that hosted about 320 events since its opening in October 2016.

Oman Forum for ICCA Experts included many panel discussions the first of which was for welcoming and introducing participants form the Sultanate and other countries.
The session included a presentation about the development of incentives and conferences in the Sultanate in general and business meetings in particular. The session also included another presentation on the meeting and events as drivers for economic and cultural transformation.  The second session covered how customers and international organisations that organize international conferences look at the Middle East region.
 The third session included roundtable meeting for the working groups that discussed a number of themes, such as enhancing competitiveness and the competition among companies and destination to attract business.
The third session touched on key issues, such as the digital effects elements in events industry and the challenges associated with remaining on top of preferred destination.

ICCA - the International Congress and Convention Association - represents the world's leading suppliers in handling, transporting and accommodating international meetings and events, and now comprises over 1,100 member companies and organisations in almost 100 countries worldwide.