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Beauty has an address ~ Oman


  • To increase the level of employment of Omani nationals in the sector from the current 37% to 90% by the year 2010.
  • To achieve an average annual growth rate for the tourist income by about 7% for the period 2005-2010.
  • Brings substantial economic benefits to local communities and  residents.
  • Conserves and protect the natural environment as well as assuring respect of customs, traditions and cultural heritage.
  • Creates community awareness, understanding and support for tourism development.
  • Promotes close cooperation between the government and the private sector.
  • To Increase Oman’s Share of visitors to the GCC and increase its recognition as a high quality tourism destination in its own right.